Want to know something that some bloggers won’t tell you about blogging?
Choosing a profitable blog niche is a key ingredient to making a full-time income with your blog.
There are numerous blog niches that make money and you can take advantage of them.
Sometimes aspiring bloggers will hear about how much money other bloggers make and think “I’m just going to write about something and make money”.
I’m sorry to bust your dreams, but it just doesn’t work like that.
Starting a blog requires lots and lots of research, and deciding on a blog niche is a BIG part of that.
That’s because choosing a niche will determine who your target audience is and what type of content you’ll be sharing with them.
Then again, there are many blog niches out there that are profitable but the problem is they come with competition. That’s not to say that you can’t take advantage of this and turn it into something unique.
In this post, I’ll go into how you can choose a profitable blog niche, a list of blog niches that make money, and how to transform your blog into a business.
Let’s dive in!
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What Exactly Is a Blog Niche?
In simple terms, a blog niche is a specific topic or related topics, that you’ll be writing about on your blog.
The niche you choose will need to be targeted toward a specific audience and your blog content will center around that topic.
Another way to look at your blog niche is that it’s the main thing that you’ll be writing about. A few examples of blog niches include:
- Personal Finance
Should You Choose a Specific Niche?
The short answer is YES!
You should definitely choose a blog niche. And you may be wondering why choose just one? Can’t I blog about multiple topics?
Blogging about several things on your blog is something you’ll want to avoid! This is because you need to choose a niche that will target a specific audience.
If you blog about travel, fashion, pets, art, and romance, your audience will not only be confused, but they won’t stick around because there’s just too much going on.
When visitors come to your blog, chances are, they are looking for an answer or solution to something.
If you have a variety of topics on your blog, there won’t be any reason for them to keep reading.
Always remember, your core audience is generally wanting one thing. So center your blog niche around that.
Can I Blog About Different Topics and Be Successful?
There are cases where blogging about different topics can serve a purpose and that’s with a lifestyle blog or a personal blog.
As a lifestyle blogger, you’ll be blogging about …well… your lifestyle.
I find that lifestyle blogs get attention because readers are not only engaging with the blog content, but also with the bloggers themselves.
In most cases, they are celebrities or influencers of some kind.
Another intriguing tidbit is that even though there are many topics on the blog, they are often related in some way.
A personal blog on the other hand usually acts as a personal diary of sorts.
If you want to make money from your blog, which I’m sure you do, you have to be intentional and serve your audience.
In most cases settling on a blog niche is the way to go.
How Choosing a Niche Makes Blogging Easier
I can tell you right now that having a blog niche makes your life so much easier.
This blog is all about helping stay at home moms make money through blogging, side hustles, and online businesses.
So my audience is focused on moms. I write about making money online which is something I’m familiar with.
There are lots of ways why choosing a blog niche helps you. These include:
1. Choosing a niche helps you find your target audience
If you were blogging without a target audience in mind this is a rookie mistake, and it would be super hard to streamline your content.
Think about it for a second. You’ve just started your blog and you want to start pumping out some awesome content.
You have a few topic ideas in mind, but you need to outline your very first post. You’ve selected the keywords for your article and you’re ready to get writing.
You draft your headline, break down your subheadings and you’re getting into your first catchy paragraph.
You can’t start writing because you don’t know who you’ll be writing to.
So it might not look complicated on the surface, but once you’re ready to start writing content, you need to know just who to write to.
If you want to know who your audience is, simply write down your chosen blog niche.
Say you’ve chosen the Parenting niche. You’re now going to think about what specific topics in this niche you’ll be writing about.
You could choose single parenting, discipline for kids, parenting hacks, and the list goes on.
By choosing these sub-niches, you’ve found out who you’ll be targeting.
2. You’ll Be Seen as an Expert In Your Field
Blogging about a certain topic will give you more credibility because you’ll be known for that one specific thing.
Generally, an expert is known to be :
- Has extensive education or ability
This is what you’ll want to create for your very own business.
When you cover too many topics, audiences will sometimes doubt your credibility or lose interest due to seeing so many topics on your blog.
It’s much easier for yourself and your readers if you write only about destination travel, rather than including topics on painting, flowers, and cat outfits. (yes I want there)????
3. Much Easier to Make Money
This is a little obvious, but I had to mention it. Once you choose a blog niche and it becomes more specific, monetizing your blog is just a tad bit easier.
When you narrow down your niche, it creates an environment for a targeted audience. This audience is looking for just one thing.
They could be seeking help with finances, working from home with kids, or even living a healthy lifestyle.
Either way, if they’re on your blog, they’re looking for a solution.
If you narrow your topics to suit that particular audience, they just might read and share your content, request your services, and buy your products.
That’s because you’re catering to their needs.
If you can fulfill those needs consistently, you’re on your way to leveraging your blog and business.
How To Choose Your Blog Niche
So we’ve gone through why you should choose a blog niche, but you may be wondering how do you actually choose one?
Some blogs will tell you that you should blog about what you’re passionate about.
Well, I just have to tell you that in some cases, passion doesn’t sell.
But, passion is a great addition to a niche that you know will cater to an audience and has a lucrative end-game.
You also need to include your expertise or experience and consider how much demand there is for topics in your niche.
Look at it this way…
This is the secret formula for deciding on your niche.
One of the very first things to consider when choosing your niche is to see if people are actually looking for topics or content in your niche.
A couple of helpful tools I use for this are:
This is the very first step. Once you see that there is an audience for your niche, ask yourself these three important questions:
- Is this topic going to help anyone?
- Do I have experience or knowledge on this topic?
- Will this be a profitable topic?
1. Writing Helpful Content
One of the main reasons for starting your blog is to write content that adds value.
You need to engage your audience, and that means giving them insightful and helpful content to help them solve their issues.
If your blog is centered around budgeting, some helpful content ideas could include:
- Budgeting for beginners
- Budget planners and printables
- 100 ways to save money
- The Ultimate Budgeting Guide
These are just general examples, but you can use these concepts and narrow them down to fit your audience.
If you write to moms, you could write a post on, ‘Budgeting smartly with kids’ for example.
The point is that you need to give your audience something that they’ll want to come back to.
Giving them information that will benefit them is one way to grow in your niche.
2. Experience or Knowledge In Your Niche
Having some experience or knowledge in your niche is certainly something to think about if you’re going to be blogging about it.
I don’t like to use the term expert in this definitively, but it’s nice to know that you know a lot about what you’re writing on.
For example, I love to research ways to make money online, and I’ve been doing that for more than 5 years now.
It’s not because I just love money, but I really wanted the freedom of working from home.
Because I was able to make money online, I knew that I could write about it.
I realized that it could help other moms like myself to leave their 9-5 and spend more time with their families.
If you have a skill that you would love to turn into something profitable, there’s a great chance that you can use your blog to do it.
3. Making Money From Your Niche
Let’s be totally honest here. One of the main reasons we start a blog is to make money from it.
Starting a blog (if done right) is an excellent way to make passive or active income.
Choosing a blog niche that you won’t be able to monetize is not a good idea.
While I love lemurs, I wouldn’t dare to start a blog about lemur fashion or accessories.
Now I know this may sound far-fetched, but there are some truly strange blog niches out there that you may never have thought of.
Right now, I want you to think of the best ways you could monetize your blog. Could the niche you have chosen make money from any of these?
The most popular ways to make money blogging include:
- Affiliate Marketing
- Digital Products
If you want to turn your blog into a full-time business, think smartly about your niche before writing on it.
Look at niches similar to yours and see how they have monetized it.
Most likely you’ll be able to make money the same way. So always do your research first.
Getting ideas for Your Blog Niche
This for me is one of the most fun parts of starting a blog. You get to research and decide on the niche that you’re going to choose.
This might require a lot of trial and error, but it’s totally worth it.
The first step will involve thinking about or brainstorming a bunch of ideas that you already have in mind.
Here are a few to give you a headstart:
- Product Reviews
Add a few of your own that really interest you or those you know you can write consistent content on.
Secondly, you’ll want to add a little bit of sweetness to the mix.
Do you have any experience that you’ll be able to put into your content? Is there a hobby or skill that matches your niche?
These are just a couple of ways to test if you’ll be able to write content that can reach your audience.
Finally, you can jot down some blog topic ideas or post ideas and see if they would work in the long run.
Remember, you don’t want to choose a topic that may be boring to readers or something that won’t hold your interest for long.
Making a Blog Niche Your Own
I like to think of this part as putting your own stamp on a blog niche. I don’t believe that there are any new ideas when it comes to blogging.
But there are ways to make a blog niche unique to your business.
The niche you have chosen is a combination of your expertise, interest in the topic and demand from your audience.
Narrowing down your blog niche is a great way to make an impression and really cement yourself with your audience.
A good way to do this is to:
Know Your Target Audience
- This means researching similar niches to see what your competitors write about
- Read comments on your competitors’ blogs to see what readers want
- Use social media to see what readers like and share
- Be specific with your niche
Having a broad niche may seem like a good idea at first but its harder to attract your ideal audience.
To be more specific with your niche think about a specific topic in your niche.
Say you’ve chosen the Health and Fitness niche, you will need to be a bit more specific to get targeted readers.
You could dive a bit deeper by thinking about different sub-niches related to health and fitness such as:
- Weight loss for women
- Healthy meals for pregnant women
- Exercise tips for busy women
By niching down, you will be more likely to find your target audience and this will make it easier to write epic content!
Now that we have gone through how to choose your blog niche and some blog topic ideas, we’ll look at a few of the more profitable blog niches for a bit of inspiration.
Blog Niches That Make Money
You will notice that the Food niche is leading in this area and that’s because food is a popular commodity. Food bloggers can place a heavy emphasis on ads and make money from ad impressions.
The Food niche is still one of the most competitive and requires serious work. You have to consider creating and testing recipes, capturing recipes through video or through images, and having the right lighting which requires technical know-how.
Despite this, many food bloggers are doing their thing and raking in that dough. Now let’s look at some of the most successful blog niches in no particular order.
This is a super popular niche that has really taken off in recent years.
Moms and parents alike love reading about mom hacks, parenting advice, pregnancy tips, and general tips and tricks about being a mom.
SAHMPlus is a blog that gives awesome parenting advice, tips for your marriage and educational resources for kids.
If you’re a mom who would like to share your experiences on motherhood and help other moms with meaningful advice, starting a parenting blog is an option.
There are various things to write about including:
- Toddler activities
- Disciplining kids
- Homeschool routines
- Healthy recipes for kids
- New mom advice
Food blogs are one of the most profitable blog niches out there. People are always on the hunt for new and unique recipes to try at home.
Hip Foodie Mom offers quick healthy recopies, appetizers, and even gluten-free meal ideas on her food blog.
If you’re someone who loves cooking, baking, grilling, and delivering mouth-watering dishes, a food blog might be a good option.
You can choose various ways to monetize your blog such as:
- Recipe books
- Subscription services
Most people love getting free recipes and such, so it might be harder to sell cookbooks.
However, if you have something unique to offer, that’s a great start.
The Beauty niche can cover a range of topics including:
- Beauty tips and tricks
The Anna Edit has some helpful tips on skincare routines and makeup kits.
Check out her blog if you’re trying to get into the Beauty niche. This can give you a feel for what type of content to write.
This niche works best if you have some type of skill in the area because it’s mostly a visually centered type of niche.
The Raised Rogue blog does this well and has lots of fashion articles you can peek at.
If you have an eye for fashion or styling that you would like to share with the world, the fashion niche is waiting and open.
We all know that money makes the world go ‘round. Take Jen’s blog for example. She talks about how to make and save money. Earning money is something that will never go out of style.
That’s why this niche is one of the most profitable and competitive niches around.
This niche shows you how to make money, start your own business, or work from home. You can make money from this niche by offering services, selling digital products, and online courses.
I just love looking at travel blogs. All the gorgeous destinations, getaways and delicious foods just get me so excited! The Blonde Abroad is a popular travel blog that has all of this covered.
Travel blogs can be based worldwide, statewide or even in a town. You can share beautiful scenic locations, travel advice, budget travel tips and unique cultures depending on what your sub-niche is.
You can help travelers of all kinds with your knowledge and grow an audience that will follow you on all your adventures.
In the hustle and bustle of daily life, we can sometimes forget ourselves. Personal development blogs can help us get back on track.
The Blissful Mind blog can help you do that.
These types of blogs will often give us content on self-care, personal development, and self-improvement.
You will need to have a caring, compassionate, and understanding tone if you’re going to choose this niche.
Persons looking for help in this area are sometimes going through issues or struggling with certain problems.
You can make money with this niche by selling self-care planners and printables or offering coaching services.
Health and Wellness
The Health niche is another profitable niche because it’s highly sought after. Remember that expression, Health is Wealth? This certainly rings true when it comes to The Art of healthy living blog.
Although it’s a really broad niche, you can narrow it down by choosing something that you have some experience in.
You could test out one of these popular sub-niches:
- Healthy Eating
- Gut Health
- Weight Loss
- Skin Care
- Stress Management
I recommend focusing on one of these areas rather than a range of areas. It will be much easier to sell products and offer services.
Amber from Barefoot Blonde runs a successful lifestyle blog.
Although Amber’s blog is super popular, I find that it might be harder for newbies to break into.
That’s because lifestyle blogs have a range of topics.
These can be anything from travel, finances, food, home décor, and organization. Some lifestyle blogs do this successfully because they cater to a specific audience.
This audience could include moms, millennials, or college students.
I’ll give you another example.
A parenting blog that offers tips on parenting can also incorporate finances, travel, and food because they’ll be writing content that caters to parents or other moms.
Their audience won’t get confused because in most cases the content offers real-life advice for topics related to families.
A lifestyle blog may be for you if you want to write on a range of things and bring it together to target one audience.
To get you started, check out this post on 200 blog post ideas that includes lifestyle blog post ideas.
Also, be sure to grab your copy of more than 200 profitable blog niche ideas below!
I know that was a lot but I do hope you got some insight into choosing a blog niche that is just right for you.
Try to incorporate your knowledge, passions, and interests to find your niche to turn your blog into a successful business.
During your brainstorming process make sure your niche can be monetized through various income streams before making the leap completely.
When this is all done, select categories that will resonate with your audience. So if you’re choosing the art niche you could pick categories like:
You get the drift.
That’s it for now. Let me know in the comments what blog niche you’re mulling over or one that you’ve chosen!